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Concentration
Data Analytics
This concentration prepares business majors to enter the growing field of data analytics.Is This Concentration for Me?
The data analytics concentration fits students who want to understand how information shapes decisions across business fields. This program seeks to prepare students to enter the growing field of data analytics. Students interested in pursuing the concentration will be immersed in key analytics concepts such as data management and data mining. These classroom skills will be augmented by a real-world internship in data analytics.
This program is ideal for students who:
- Want to use data to support business decisions
- Enjoy finding insights in patterns and trends
- Prefer hands-on learning and real-world application
- Want practical experience that complements their major
What Will I Learn?
Students learn how to gather, manage and interpret data to support business strategies. Coursework introduces foundational analytics concepts, and the required internship gives students practical experience applying what they learn. Access to two computer labs and the M. Chad Trull/Krowten Capital LLC Data and Sports Analytics Lab provides opportunities for project-based learning and deeper engagement with analytics tools.
You’ll Learn To
- Organize and interpret data for business insights
- Apply introductory data mining techniques
- Create clear visual representations of information
- Support decisions in fields like marketing, finance, economics, management and sports analytics
- Transfer classroom learning into practice during an internship
What Makes Us Different?
The concentration offers meaningful experience that strengthens any business major. Students learn in a setting that blends coursework, lab access and applied learning. Employer events introduce students to organizations seeking individuals with analytics skills, and the required internship helps students build confidence through professional experience.
Program Highlights
- Practical experience through a required internship in data analytics
- Project-based learning in the M. Chad Trull/Krowten Capital LLC Data and Sports Analytics Lab and other resources in Cooney Hall
- Employer engagement through recruiting events focused on analytics roles
- Coursework grounded in essential concepts such as data management and data mining
Career Preparation
Analytics supports every area of business. Organizations rely on data for forecasting, evaluating performance and guiding strategy. Professionals in roles such as research associates, analysts, managers and accountants use data to support decision-making and improve outcomes. The concentration’s internship requirement ensures students graduate with experience that strengthens their career readiness.
Prepare to Succeed
- Build competitive skills valued across business fields
- Apply analytics knowledge during a required internship
- Strengthen your ability to evaluate information and communicate insights
- Practice using tools for data management, mining and visualization
- Connect with employers seeking candidates for analytics roles
Application Information
Freshman applications for next fall are open.Freshman Early Action applications close November 1st.The freshman first scholarship deadline is December 1st.Transfer applications for the spring semester close Dec. 15.Freshman FAFSA priority and scholarship deadlines are Feb. 15.Decision day is coming! Freshman applications for fall enrollment close May 1st.Transfer applications for fall enrollment close July 1st.Freshman applications for fall enrollment are closed. Applications for next year open August 1st.Transfer applications for fall enrollment are closed. Applications for next year open September 1st.
