The sports marketing concentration is part of Samford's Sports Industry Program, which combines a rigorous curriculum with real-world sports business experiences. Because the program emphasizes hands-on learning, professional development and industry engagement, enrollment is limited and admission is competitive.
Current Samford Students
Current Samford students may apply after completing one semester at the university if space is available in the program.
Eligibility Requirements
Applicants should demonstrate:
- An overall Samford GPA of 3.0 or higher
- Strong personal character and potential for success
- Clear educational and career goals in sports business
- Relevant extracurricular involvement and experiences
Applications are reviewed on a rolling basis until all available positions are filled. Because enrollment is capped at 20 students per class, early application is strongly encouraged.
Program Investment
Students accepted into the Sports Industry Program are assessed a $250 program fee each semester beginning with their first semester in the program. This fee supports extracurricular sports industry experiences, networking opportunities and professional development activities.
Ready to Apply?
To request an application, contact Marshal Smith, Assistant Director for the Sports Industry Program, at msmith60@samford.edu.
Entering Freshmen and Transfer Students
Entering freshmen and transfer students may apply for early assurance admission into the Sports Industry Program. Applicants must first apply for admission to Samford University and declare a major within Brock School of Business.
How to Apply
- Submit either the Common Application or the Samford University Application and declare a Brock School of Business major.
- After acceptance to Samford University, complete the Sports Industry Program application available through your Application Status Page.
Application Timeline
- Application Opens: August 1, 2026
- Priority Deadline: November 1, 2026
- Final Deadline: April 15, 2027, if positions remain available
Applications are reviewed on a rolling basis. Students are encouraged to apply as early as possible because admission spaces are limited and applications may close once the program reaches capacity.
Students who do not apply during high school or who are not admitted through the early assurance process may apply again during the second semester of their freshman year at Samford.
Program Investment
Students accepted into the Sports Industry Program are assessed a $250 program fee each semester beginning with their first semester in the program. This fee supports extracurricular sports industry experiences, networking opportunities and professional development activities.
