Be prepared to score big in marketing, analytics, finance, accounting, economics, law or nonprofit management in the sports industry at Brock School of Business.
Study Sports Business at Samford
Be Prepared to Score Big in the Sports Industry
1st
AACSB School in the South to Offer Sports Business Curriculum
100%
Internship and Job Placement
1st
in the U.S. to Launch a Center for Sports Analytics
Sport Industry Program
Samford University Brock School of Business is the only AACSB accredited business school in the South offering such a wide variety of curricular and cocurricular programming designed to open doors to the vast array of careers in the sports industry. Whether you're interested in marketing, analytics, finance, accounting, economics, law or nonprofit management, our unique programs can prepare you for any professional pathway in sports.
We are committed to delivering a top-tier sports business education infused with a Christian worldview. Understanding the significant cultural influence sports hold, we aim to cultivate industry leaders who use their personal and professional excellence as a platform to honor God. This unique blend of faith-based values and rigorous academics ensures our graduates are skilled, principled leaders who are highly sought after by top sports organizations.
Center for Sports Analytics
The Center for Sports Analytics provides unparalleled experiential learning opportunities for our students, engaging them in real-world projects across diverse areas such as fan engagement, sponsorship, ticketing, sports finance, sports economics, player performance and team strategy.
This concentration can be added to any of our six undergraduate business majors, preparing students for a variety of sports revenue generation jobs. Graduates have landed jobs in sports sales, brand management, digital marketing, sponsorship activation, marketing management, social media, sponsorship fulfillment and fan engagement.
In partnership with our Center for Sports Analytics, students have the option to pursue one of two sports analytics career tracks: Sports Business Strategy and Analytics or Team Strategy and Player Performance.
Our Master of Business Administration with a sports business concentration can be completed on campus in the evenings or online, giving you flexibility to meet your personal and professional obligations while preparing for a career in the sports industry.