Study Sports Business at Samford
Be Prepared to Score Big in the Sports Industry
1st
AACSB School in the South to Offer Sports Business Curriculum
100%
Internship and Job Placement
1st
in the U.S. to Launch a Center for Sports Analytics
Sport Industry Program
Samford University Brock School of Business is the only AACSB accredited business school in the South offering such a wide variety of curricular and cocurricular programming designed to open doors to the vast array of careers in the sports industry. Whether you're interested in marketing, analytics, finance, accounting, economics, law or nonprofit management, our unique programs can prepare you for any professional pathway in sports.
We are committed to delivering a top-tier sports business education infused with a Christian worldview. Understanding the significant cultural influence sports hold, we aim to cultivate industry leaders who use their personal and professional excellence as a platform to honor God. This unique blend of faith-based values and rigorous academics ensures our graduates are skilled, principled leaders who are highly sought after by top sports organizations.
Fast Track in Sports Business (BSBA/MBA)
This innovative program allows students to earn both a Bachelor of Science and an MBA in sports business in just five years. The Fast Track features a unique 18-month sports residency, where students work full-time with sports organizations while completing their MBA coursework. This immersive experience provides unparalleled real-world training and industry connections. The Fast Track is a great option for students seeking a broad sports industry degree that opens doors to a vast array of careers such as game day operations, event management, sports agency, facility management, athletic administration and many more.
Sports Marketing
This concentration can be added to any of our six undergraduate business majors, preparing students for a variety of sports revenue generation jobs. Graduates have landed jobs in sports sales, brand management, digital marketing, sponsorship activation, marketing management, social media, sponsorship fulfillment and fan engagement.
Sports Analytics
In partnership with our Center for Sports Analytics, students have the option to pursue one of two sports analytics career tracks: Sports Business Strategy and Analytics or Team Strategy and Player Performance.
Sports Business MBA
Our Master of Business Administration with a sports business concentration can be completed on campus in the evenings or online, giving you flexibility to meet your personal and professional obligations while preparing for a career in the sports industry.
Sports Biz MVP Summer Camp
Imagine spending six action-packed days touring legendary sports venues, analyzing real NFL data, crafting marketing plans for the SEC, learning how to negotiate player contracts, and pitching your ideas to industry executives - all while discovering how your Christian faith can shape a future career in the multi-billion dollar sports industry at Samford's Sports Biz MVP Boot Camp.
Center for Sports Analytics
The Center for Sports Analytics provides unparalleled experiential learning opportunities for our students, engaging them in real-world projects across diverse areas such as fan engagement, sponsorship, ticketing, sports finance, sports economics, player performance and team strategy.
73
Pro Team Connections
40
Sports Industry Executives on Advisory Board
92%
Students accepted into the Atlanta Braves/Samford Mentorship Program
